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Monday, April 23, 2007

Application of Web 2.0 -A New Paradigm in Outsourcing

Web 2.0 is the next generation transformation of the World Wide Web, It is neither a new technology or a technique but it is a new way of thinking .Web 2.0 are a set of principles and practices that when applied would bring in the change .This concept is more an ‘evolution’ and has ‘revolutionized’ the world of web . The web is now been viewed as a participative medium with greater collaboration among Internet users, other users, content providers, and enterprises, Using the 2.0 principles of network effects , This eco system has now a greater benefiticial value . This concept could be extended to build a collaborative outsourcing ecosystem and could be related to Outsourcing 2.0

Web 2.0 is not just a ‘thing” It is a state of mind ,Outsourcing 2.0 is a Innovative state of mind in which customers could seamlessly weave internally and externally available services by applying the web 2.0 principles of Network effects thereby harnessing the collective intelligence within the network to optimize the profitability of their products, services, and business models
While cost is one of the factors for deriving outsourcing benefits, It is no longer a competitive edge and hence companies are adopting the global network effect and gain the first mover advantage. In order to gain maximum benefit it is important that the firms effectively harness innovation from a multiprovider services delivery network

Web 2.0 capabilities will bring in an entirely new mindset to the outsourcing community .It is not a product or a strategy ,it is not owned by any market segment .It is an intersection of this new and evolving outsourcing demographics and the power and capabilities of Web 2.0

Web 2.0 is a buzzword but the concept is important it embodies ideas like software as a service and open development, and wraps it in the bigger notion that the value of the Internet is in the ''long tail" .It is all about social networking and community collaboration which has revolutionalised the Web world. Mirroring this concept with the Global outsourcing we would set a stage for a change that would enable collaboration to take place across the globe and open up floodgates for more and more people, various cultures to get wired .

The merge of outsourcing and Web 2.0 is a real phenomenon that will take the outsourcing to the next level thereby increasing the capabilities and efficiencies. Globalization combined with the Web 2.0 principles can be a good intersection point for future outsourcing models, with this model companies can leverage varied infrastructure and cultures and hence can benefit use of best brainpower in the world and can create themselves a competitive advantage.

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